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Asset Tags and Their Role in Asset Management

DuraLabel Experts
Updated on: September 15, 2026 5 MINUTE READ Published on: Feb 03, 2023
A piece of industrial equipment is marked with an asset management tag

Barcode asset tag labeled “Asset Management” attached to industrial equipment, enabling accurate tracking, maintenance records, and inventory control with durable asset labeling.

Quick Safety & Compliance Summary

Asset tags are crucial components of a successful asset management system, providing a reliable method for tracking equipment throughout its lifecycle. Typically durable vinyl or polyester labels, they feature a barcode, equipment ID number, and company branding. When integrated with asset management software and barcode scanners, these tags streamline data collection, reducing manual entry errors and improving accuracy. This enables businesses to effectively oversee how assets are acquired, used, maintained, and retired. Proper tagging helps monitor everything from IT equipment and office furniture to vehicles and industrial machinery, supporting maintenance schedules, financial accounting, and operational efficiency.

What Are Asset Tags and How Do They Improve Tracking?

Asset tags are one of several tools needed for a successful asset management system. Asset tags are usually printed labels on durable vinyl or polyester stock and are placed on assets to improve how they are tracked. These labels usually contain a barcode and equipment ID number, as well as the company name and logo.

Used with asset management software and barcode scanners, you can gather, organize, and maintain a large amount of information about assets. In turn, this information enables you to better manage how assets are acquired, used, maintained, and disposed. 

The Visual Science of Effective Asset Tagging

The design of an asset tag directly impacts its effectiveness. Human factors engineering focuses on making tags quickly scannable and easy to understand. A strong visual hierarchy is key; the most critical information, like the asset ID or a barcode, should be most prominent. Color-coding can instantly classify asset types or departments, speeding up recognition. Font choice, size, and contrast are also vital for legibility in various lighting conditions, ensuring that technicians can capture information accurately with a quick glance, minimizing errors and improving workflow efficiency.

Expert Field Note:

In harsh industrial environments, tag durability is as important as the data on it. Asset tags should be able to withstand chemicals, abrasion, and moisture. For maximum flexibility, a portable printer like the DuraLabel Toro Max allows field teams to replace worn-out tags on the spot, helping maintain compliance and operational uptime without having to return to a central print station. It’s a simple step that prevents major data gaps.

What Are the Main Benefits of an Asset Tagging System?

Many asset tags use barcodes, which can be scanned to pull up the asset's information, log maintenance information, and much more. Barcodes help reduce errors by eliminating the need to manually track and log asset information. Other benefits include:

Office equipment: Capital items such as phones, printers, TVs, and conference equipment should be tagged to help track expenses for accounting and tax purposes.

Which Business Assets Should Be Tagged for Tracking?

Asset Category Examples Why Tagging Matters Risk If Not Tracked
Computers & IT Equipment Laptops, desktops, monitors, external drives Tracks lifecycle, usage, and assignments Theft, loss, duplicate purchases
Office Equipment Printers, phones, TVs, conference systems Supports accounting and tax documentation Misallocation, budget inaccuracies
Appliances Refrigerators, HVAC units, water heaters Ensures maintenance scheduling and depreciation tracking Unexpected failure, repair cost spikes
Machines & Tools Turbines, medical devices, power tools Supports uptime, safety, and operational continuity Downtime, liability exposure
Furniture Chairs, cabinets, shelving Improves relocation and storage management Inventory confusion
Vehicles Fleet vans, trucks, mobile equipment Tracks maintenance, usage, and compliance Safety risk, service neglect

Overall, tracking these asset types will enable your business to better assess how each is used, understand the costs, plan maintenance, standardize equipment, and reduce overhead and taxes.

How Can Teams Avoid Common Asset Tracking Mistakes?

When tracking your assets, you need to have a clear picture of the assets in your business, from acquisition to disposal. To make your program successful, here are some common mistakes to avoid:

  • Inaccurate inventory of assets
  • Asset descriptions that lack manufacturer, model, and serial number information
  • Asset tags that lack information that can be manually read and used in situations where asset databases cannot be accessed
  • Unaccounted asset movements for acquisitions, transfers, and disposal

Information is the lifeblood of any asset management system. Before starting, your company needs to take a complete inventory of its assets, record all asset information, create tags that can be read by both scanners and human eyes, and develop strict controls for tracking assets as they are acquired, moved, maintained, and disposed of. Otherwise, information will be inaccurate and any decisions made will be based on only a partial picture.

Learn more about how you can start managing your assets, which assets to track, and how to identify potential risks with our Fixed Asset Management Quick Start Guide.

How Do Teams Choose the Right Tag for Different Assets and Environments?

One way to make sure your assets can be accurately tracked is by making sure you have the right tag for your needs. Indoor assets like computers, printers, and other items will not need to be as durable as outdoor equipment, while items with a high theft rate will need to use tamper-evident tags. No matter your need, DuraLabel offers a full line of asset labeling supplies and printers to ensure your tags will remain readable.

Powerful printers like DuraLabel Toro Max enable you to print asset tags as you move from site to site. With this portable standalone printer, simply upload data from your asset management system and print the tags you need. This thermal transfer printer offers even greater flexibility with an optional battery and allows you to print up to three hours on the go, without the need to connect to a power outlet.

Frequently Asked Questions

What is the purpose of asset tagging?

Asset tagging involves applying a unique identifier to an asset to track its location, maintenance history, and status throughout its lifecycle. This process is fundamental to an effective asset management system, as it reduces administrative errors, deters theft, and provides accurate data for accounting and operational planning. 

Are there standards for asset tag labels?

Yes, several standards guide equipment identification. While OSHA focuses on safety communication like lockout/tagout (29 CFR 1910.147), ANSI/ASME A13.1 dictates pipe marking colors, and ANSI Z535.4 provides guidelines for the format and color-coding of safety and accident prevention signs, which can influence tag design. 

What information should be included on an asset tag?

An effective asset tag should include a human-readable ID number and a corresponding barcode for fast scanning. Many also add the company name and logo for clear ownership. For assets in environments where a database may be inaccessible, including the manufacturer, model, and serial number directly on the tag is recommended.