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Williams Company Logo
A frozen pipeline labeled “NATURAL GAS →” with two workers in the background operating valves in a snowy oil and gas field

Industry

Oil & Gas

Challenge

Williams needed durable, weather-resistant labels that could withstand harsh outdoor conditions. Previous labeling methods—including traditional adhesive labels and metal tags—frequently failed by peeling, fading, rusting, or becoming illegible after a short time. As a result, field teams struggled to quickly identify assets like valves, pipes, and electrical hazards, disrupting maintenance workflows and compliance efforts.

Results

With DuraLabel’s outdoor-grade labeling solutions, Williams made asset identification easier and more reliable across their pipeline operations. Labeling valves, pipes, and electrical hazards with durable materials has improved safety, ensured compliance, and simplified field navigation for maintenance crews.

Key Product

Durable Outdoor Labels for Pipe and Valve Marking, and Electrical Hazards
https://www.williams.com

"Your products are essential to being able to identify assets in the field."

DuraLabel-Williams_Midstream-Quote
Alex Eastman
Coordinator of Maintenance
Williams Midstream Facility
Williams is a leading natural gas infrastructure company, operating pipelines and processing systems across North America. Alex Eastman, Coordinator of Maintenance, supports field teams by overseeing labeling and maintenance processes for pipeline infrastructure.
 
These teams work directly on-site across extensive pipeline routes and facilities. With operations spread across challenging outdoor environments, durability, safety, and efficiency are critical for ongoing success. 
The Challenge
In the field, labels must adhere reliably, remain legible, and provide clear information. Williams previously relied on labeling methods that could not withstand outdoor conditions. Labels would fade, peel, or fall off, while metal tags were expensive and short-lived. These issues made it difficult for crews to quickly identify valves, electrical hazards, and pipelines during maintenance and inspection. 
When Alex stepped into his role, DuraLabel products were already in use on select projects—and their performance had proven to be a major improvement over previous labeling methods. Based on that success, the team recognized a broader need for labels that could survive rugged environments, meet compliance requirements, and remain readable over time. 
The Solution
An electrical junction box in the rain, labeled with a weather-resistant warning label.
Using durable outdoor labels, Williams developed a reliable in-house process that delivered consistent, field-ready results. The solution enabled the team to: 
 
  • Identify Valves, Pipes, and Electrical Hazards Quickly: Field teams can now locate assets across the pipeline network with ease. 
  • Ensure Long-Term Durability in Harsh Conditions: Labels remain intact and legible through rain, snow, heat, and UV exposure. 
  • Reduce Costs by Replacing Costly Metal Tags: DuraLabel’s materials outperform metal tags at a lower cost. 
  • Improve Compliance and Safety: Clear, accurate labeling supports proper procedures and safe navigation during fieldwork. 
  • Standardize Labeling Across Teams: Consistent labeling practices across departments enhance clarity and reduce training time. 

"Labels not being legible after a short period of time or not sticking to our assets—those were major issues. Your products hold up very well to outdoor weather." – Alex Eastman

The Results

Today, Williams depends on DuraLabel’s field-tested labeling solutions to maintain clarity and consistency across its pipeline infrastructure. The ability to clearly identify assets has strengthened safety protocols, reduced confusion in the field, and ensured that maintenance teams can operate efficiently—regardless of the weather. 

With durable outdoor labels in place, the company continues to build on its commitment to safety, compliance, and reliable operations. 

Discover why DuraLabel is different by watching how we tough-test our labels.